Source: "China's national agricultural processing information network"
          www.app.gov.cn/user/chinese/zt/2006jggz/

Gannan Tibetan Autonomous Prefecture is one of the country 30 Minority Autonomous Prefecture, Gansu Province is a major pastoral areas. Statewide 4084 acres of pasture area, accounting for 70.28 percent of the total land area, of which 3843 acres of grassland area available, theoretical stocking rate 6.21 million sheep units, Gannan grassland resources are the advantages of resources, is the basis of Gannan Animal Husbandry pillar industries, the beautiful and fertile grasslands are Gannan Tibetan Plateau and the province's natural grassland livestock naturally contained higher capacity, resistance to grazing pastures of the biggest. Statewide total population of 66 million people, including animal husbandry population of 53 million people, mainly in animal husbandry population had 28.7 million, 54.1% of the total state population, agriculture and animal husbandry, animal husbandry GDP accounted for 31.64% of the state GDP large agricultural output accounted for 60.3 percent of the animal husbandry, animal husbandry and added value accounted for 55.08% increase in the value of the state, 80-90% of the net income derived directly from livestock herders. Based on a wealth of livestock resources, the establishment of local Gansu Hualing Casein Co., Ltd., is a key to the Tibetan Plateau Yak milk as raw material, the production of casein products joint-stock enterprises. Founded in October 1994, after 12 years of hard work, has become the country's largest one with "Triton" as raw material to produce yak cheese protein-based products, set production, marketing, science, trade hydropower resources development as one of the modern enterprise groups. The company has total assets of 313 million yuan, annual output value of 300 million yuan, the export $ 20 million, with import and export operations, more than 85 percent of products exported to the EU, America, Middle East, Africa, Southeast Asia and other 86 countries and regions, enjoy a high reputation in the international market. The company now has 11 subsidiary companies, set up offices in Guangzhou, Wenzhou, Xiamen, Jiaxing, Wuhan, Zhengzhou, Tianjin and other places set up a branch in Hamburg, Germany, USA, New York City, in the United Arab Emirates has a charge d'affaires agency. Product won numerous brand names Gansu Province, Gansu Province famous brand of township enterprises, the company was named non-public economic development in Gansu Province advanced enterprises, township enterprises in Gansu Province Science and Technology Progress demonstration enterprises, Gansu Province tax advanced units, ten of township enterprises in Gansu Province companies, import-export enterprises advanced units, the Ministry of Agriculture has been identified as a key national agricultural industrialization leading enterprises, national poverty alleviation leading enterprises, the first batch of agricultural products processing business model. Our approach now reported as follows:

     First, based on resources, improve enterprise competitiveness

     The main raw material production plateau yak milk casein products is Triton, the world's only produced in China's Tibetan areas as well as in Tibetan provinces at the junction of Yunnan, Xinjiang, Inner Mongolia, Tibet, very few places, is China's unique resources. Currently the world's major production and export of casein, such as New Zealand, Australia, Russia and Ukraine, are milk as raw material, is the only country Naizha as raw cow milk casein products. Raw materials for the production of fresh milk products and our Triton product quality raw materials to produce less, but the price to be higher than 30% -35%, so the international market has great potential, a very broad space for development, the industry is also being become a new unique industry has great potential for development. My company is located in Tibetan areas, with high quality and cheap raw materials, resources for us to expand and increase market share has laid a good foundation, our company produced casein series products output has accounted for the country's total output of the industry 72%.

     Second, build integrity, enhance export capacity

     A successful business not only have marketable products, and more importantly, so that the customers satisfied with the quality of the service system, Hualing people a profound understanding of this point. Our customer satisfaction as a measure of his work in the sales process, the company carefully follow the rules of international trade, the customer's needs first, the maximum extent possible to meet customer requirements and achieve win-win business and customers, establish integrity of the corporate image, in order to develop the market. We sent abroad to study, conduct research on international markets, effective and efficient use of information networks and channels, etc., to keep abreast of the latest international market demand grasp what the market needs, on the organization of what is produced, to ensure that their products into the market on marketable road. The company obtained the right to import and export business in 1999, when the realization of export earnings $ 860,000. 2005 new high, completed self-export $ 13,440,000. Export performance reflects the ability of Hualing companies meet international market demand.

     Third, innovative business ideas, establishing an international sales network

     Hualing company has always been to develop the international market as the main direction, following the successful entry into the EU market in 1999, and moved into the United States, the Middle East, Southeast Asia and other markets, the products are sold in 86 countries and regions, now not only in Hamburg, New York, USA has its own wholly-owned companies, and set up a representative office in the UAE. Annual funding for the development of the international market reached 100 million. 2005, in order to better adapt to the changing international market, to grasp the international market dynamics, and expand the influence of the company, started Hualing Casein international reputation, and constantly improve competitiveness in international markets, according to the company to determine the beginning of international market development program, we actively participated in 2005, held July 15-August 4 in New orleans, USA 38th International food Fair, and ANUGA 2005 was held October 6 to October 18 in Cologne, Germany international food Fair, and produced a fine bilingual promotional materials and album. June 2006 traveled to India to inspect the Indian milk resources, market, environmental policy, casein industry status, investment and development carried out extensive investigation. Go through proactive investigation and purposefully participate in international large-scale exhibition, greatly improving the visibility of companies and products, expanding the market, increasing the volume of orders, and achieved good results.

     Four, depending on the quality of life and to build international brands

     Product quality is the life. The company has always insisted that products manufactured 100% passing rate principle, never allow unqualified products factory, supply of raw materials to the final product, and finally sold to the customer, in the production and sales of each link established a strict quality control system . Strict production management system and strict quality control measures to cultivate a sense of quality conscious discipline of enterprise employees. Construction so far, where the sales of products meet the passing rate of 100 percent, exports by commodity inspection, SGS test are 100% qualified, none occurred due to quality problems caused by the quality of customer returns or accident claims. TQC company has passed the national quality certification, export domestic health food companies registered, Kosher, HALAL certification and ISO9001: 2000 international quality standard certification, by the British Royal UKAS Accreditation Council awarded the highest international quality certification.

     Market competition in the brand has its unique charm, the implementation of brand strategy can greatly enhance their market competitiveness. After ten years of effort, "甘南华 antelope Casein", "Gansu Hualing Casein", "China Hualing Casein" has become the domestic market casein-known brands in the international market has become the industry reference standard. In 2005 the company won the series Gansu casein famous brand, 2006 has been declared China famous brand, is currently applying the EU, the US trademark registration. "Hua Ling" brand has truly become a valuable intangible asset, to some extent also become Gannan a business card.

     Fifth, the implementation of "technology" strategy to achieve sustainable development of enterprises

     Technology innovation is an inexhaustible source of sustainable development of enterprises. Enterprises in the fierce competition in the market to maintain a leading position, must be through technological innovation. In recent years, Hualing Company and Tsinghua University Department of Biology, Food Science, China Agricultural University, Northeast Agricultural University, Gansu Agricultural University, Northwest community at large, Gansu Province Engineering Research Center of animal products and other prestigious universities and research institutions working closely with the results of more than ten professional items, technological conversion rate of 80%, and laid a solid foundation for the sustainable development of enterprises. 2004 companies and institutions jointly developed yak Triton refined hydrochloric acid casein, lactic casein, rennet casein and technological achievements through the acceptance of the three Provincial Science and Technology Group of Experts, one of which won the national patent; 2005 results of a study by the provincial appraisal, four new products through the provincial finds a Gannan Technology Progress Award eligible. The company also invested and established the first domestic casein Biotechnology Research Center, was identified as a provincial enterprise technology center.

     When companies set up factories producing industrial grade casein only a single product, has now developed to the second generation of sodium caseinate, a third-generation product caseinophosphopeptide, formed three series of product architecture fourteen varieties. From the original can only export a product developed to export six products, which greatly improves the company's export capacity.

     Sixth, promote herdsmen, contribute to local economic development

     Founded before Hualing, "Triton" is only as herders daily food, value-added low price of only 1.2 yuan per kilogram. Now in the company's strong lead Hualing, the price per kilogram of Triton has grown to around 34 yuan, increased by 28 times the average annual income directly to the pastoral herders 930 yuan, "Triton" has become a local pastoral herders major economies one source of income. "Triton" value-added greatly mobilized the enthusiasm of pastoral cattle herders, pastoralists commodity economy improves awareness, promote pastoral herders to change the traditional way behind the cream separator, butter machine using more modern separation techniques, not only greatly reduce the pastoralists labor intensity, but also further enhance the value and yield of milk processing.

     Hualing company's development to promote local economic development. The company then spending a total of 3.86 million yuan of wages, workers per capita annual income reached 8,400 yuan, effectively easing the pressure on employment in the region; to pay 2.6 million yuan of local freight transportation industry, and promote the development of local transport; pay the electricity sector electricity 2000000 yuan, a local power-hungry.

     Hua Ling founded twelve years ago, has a total output value of 1.02 billion yuan and exports worth $ 52.21 million, and paid state taxes 31.15 million yuan, the cumulative delivery pastoral raw materials (Triton) Acquisition of 860 million yuan of funds, driving the acquisition of regional herdsman 103,000, driven Gannan mok 30,000 households for local economic development has made great contributions.

     Nearly three years, under the support and guidance of Gannan state government, through the efforts of the company's raw material base construction has been a considerable scale, between the herdsman and the establishment of a relatively stable profit mechanism, base herdsmen reached 8,850, raising yak milk amounted to 160,000. Base materials produced (Triton) All contract price acquisitions, business volume accounted for 72% of total purchase volume, reaching a win-win business with the purpose of herdsman, the successful implementation of the "company + base + farmers" industry business model. Currently, the company acquired Triton 6800 tons, put the acquisition of nearly 200 million yuan of funds, with an average increase of four times. In addition to fully digest Gannan Prefecture and the adjacent Sichuan, Qinghai pastoral Triton resources, also acquired Yili, Lhasa, Nagqu and other pastoral Triton, Gannan cooperate City has become China's largest trading market Triton.

     Hualing company has made some achievements, but there are still many shortcomings. In the "Eleventh Five-Year" first year, Hualing company will adhere to local resources-based, market-oriented, science and technology as a support to innovation as the driving force, continue to produce first-class snow-covered plateau green products, to promote the pastoral income, to make their own contribution to greater efficiency and local animal husbandry development of the national economy.